This holy-grail heat styling serum works to prep and protect strands - providing hair with more strength, and less breakage. The concentrated, multi-tasking formula shields hair from UV and heat styling up to 230℃, while speeding up dry time, sealing split ends, smoothing flyway's and visibly tames frizz after just one use. Suitable for every hair type, this cruelty-free formula is powered by Plant-Based Keratin, to strengthen each strand’s natural structure while delivering a velvety smooth, shinier finish that’s unbothered by humidity. The rich, non-tacky formula works on both damp and dry hair to prime it for fuss-free, daily styling and a look that lasts.