The Active Edit

Best Selling Beauty Products of 2024

written by: Kristen - Beauty Editorpublished on 18 Dec, 2024

The Most Popular Beauty Products You Must Try

What Are The Best Selling Beauty Products

With literally thousands of transformative skincare products and stunning makeup releases during 2024, being spoiled for choice is definitely the theme for the year. But we all want to know, what are the most popular beauty products of 2024? Hence, our Skin Experts are here to walk you through the best beauty products of the year. From standout face cleansers for sensitive skin right through to the prettiest of lip stains that flatter all skin tones we have rounded up the best of the best products that you really must try.

So in no particular order, we present to you some of the best selling beauty products of 2024 here at Activeskin that we know you’ll want to try.

Most Popular Skincare

Best Selling Cleansers 

ASAP Gentle Cleansing Gel 

What our customers say

★★★★★ OMG this product feels amazing on my skin. My face never feels dry or stripped after applying, instead it feels clean and soft.

Dermalogica Special Cleansing Gel

What our customers say

★★★★★ Lathers nicely, only need a small amount. Great clean feeling, and doesn’t make the skin feel too tight. A favourite for 20+ years!!

Medik8 Surface Radiance Cleanse

What our customers say

★★★★★ Awesome cleanser. My skin feels clean and always looks great after using it. Worth every $.

Best Selling Exfoliants

ASAP Daily Exfoliating Facial Scrub

What our customers say

★★★★★ This scrub is nice and fine and is very effective at removing dead skin. Gentle enough to use often.

Skinstitut Glycolic Scrub

What our customers say

★★★★★ I have been using this for years as there is no other product that comes anywhere close to the quality. Skin always feels fresh afterwards.

Alpha-H Liquid Gold With 5% Glycolic Acid 

What our customers say

★★★★★ I can definitely see a difference, my skin is smoother and brighter.

I would recommend this product to anyone looking to keep their skin looking fresh and bright.

Best Selling Serums & Treatments

SkinCeuticals C E Ferulic

What our customers say

★★★★★ This product is worth the investment. It delivers on brightness and my complexion looks smoother.

ASAP Super B Complex

What our customers say

★★★★★ This serum is absolutely fantastic. I am a beauty therapist and have been using it on clients and myself for years. It not only hydrates and renews the skin but has great healing qualities to it as well. I've used it on wounds and irritations and it soothes and heals the skin remarkably.

Medik8 Hydr8 B5

What our customers say

★★★★★ I absolute love this product the Hydr8 B5, it is such an awesome product. Ever since I started using it, I’ve noticed a dramatically different feel to my skin.

Best Selling Moisturiser 

ASAP Hydrating Night Repair+

What our customers say

★★★★★ Excellent night cream, very hydrating. I have been using it for years now and will continue to do so.

Medik8 Advanced Night Restore

What our customers say

★★★★★ Love this product, the most amazing night cream. 10 out 0f 10.

Dermalogica Skin Smoothing Cream

What our customers say

★★★★★ I love this moisturiser. It’s one of the only few products I do not stray away from. Not too heavy, sinks straight into the skin and works great in my dry & sensitive skin.

Best Selling Skin Device

Omnilux Contour Face

What our customers say

★★★★★ I have used this a few times since it arrived and my skin is already brighter and appears more even since using it. I love the feeling, and it's deeply relaxing to pop it on after a full day. Nice way to unwind.

Most Popular Makeup

Best Selling Foundation

Jane Iredale PurePressed Base Mineral Foundation Refill

What our customers say

★★★★★ I have used this product for years and I love it. It’s light and easy to apply, and you don’t need a lot for the natural look I’m looking for, meaning it lasts me a few months.

Youngblood Loose Mineral Foundation

What our customers say

★★★★★ I love Youngblood mineral powder because it is light on the skin and has great coverage. You can hardly notice you have it on the skin .

Inika Loose Mineral Foundation

What our customers say

★★★★★ Even if I have dehydrated skin with pigmentation, this loose mineral foundation doesn't make it look dry.

Best Selling Lip Makeup

Jane Iredale Just Kissed Lip and Cheek Stain - Forever Pink

What our customers say

★★★★★ I love to use this as a lipgloss as it has just the right amount of moisture and colour to add a pop of colour throughout the day.

Jane Iredale Lip Drink Lip Balm

What our customers say

★★★★★ I am fussy about my pinks so have looking for a good pink lip balm for a long time. This one is perfect! "Crush" is a rich true rosy pink without any orangey tones. The consistency is good- it's not too soft. And it's clean beauty. It's my new everyday lip product. I'll be back for more soon.

Inika Tinted Lip Balm

What our customers say

★★★★★ Love the creaminess and colour.

Best Selling Mascara

Jane Iredale Pure Lash Extender & Conditioner

What our customers say

★★★★★ I’ve been using this for a couple of years instead of a traditional mascara. It goes on white and dries clear, I feel it makes my lashes healthier and longer.

Youngblood Mineral Lengthening Mascara

What our customers say

★★★★★ Finally a mascara that does what it claims. Lengthens my lashes, doesn’t clump and stays in place (no one likes panda eyes). Now my everyday mascara, I love it.

Lash Therapy Australia Growth Serum Mascara

What our customers say

★★★★★ I love this Growth Serum Mascara, it really works.